Allow segmentation for each holiday in the automated Holiday campaign
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Cory Morrison
How can we separate Mother's Day and Father's Day from the rest of Holidat campaign, so we can send to the right people?
For example: If have 1000 people in the holiday campaign (600/men and 400/women). I want them all to receive holiday greetings like Easter, 4th of July, thanksgiving, and so on. This seems to be ok until May when I dont want to send mothers day emails to my 600 men . What do I do then? Then what do I do in June for Father's Day? Then what do i do after Father's Day
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Amirah Mahmood
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Hi there Cory Morrison! I wanted to inform you that we have separated all of our holiday automated marketing campaigns! This means you can set up a Mother's Day campaign to send to a group of mothers only! Or send all your contacts major US holiday greetings. You can learn more about these holiday automations in this help article: https://help.fmgsuite.com/en/articles/1314192-holiday-greetings
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Amirah Mahmood
in progress
Brandon Brown
Great suggestion on segmentation and noted. One thing that may give you some peace of mind: we create those pieces knowing that more than half of the recipients aren't the subject being celebrated. So instead of framing it as "happy Mother's Day to you," we frame it as "celebrating the mother's in our lives, happy Mother's Day." Your point is still well taken, but that content strategy nuance helps a little.
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Cory Morrison
Brandon Brown: Thanks for the reply Brandon. This does help some. I look forward to when segmentation is added.